West designed a shoe for Adidas that year, but talks with the company fell through, and the line was never released. West proposed a clothing line called "Pastelle", designed its logos, and discussed the possibility of designing a custom version of the Rod Laver Vintage shoe for Adidas. West began speaking with Adidas about a collaborative effort in 2006, when Gary Aspden met with him in a recording studio, alongside his manager. In 2004, it was rumored that Kanye West was releasing his first brand, Mascotte by K West, to be funded by Roc-A-Wear. History Proposed "Pastelle" line and 2006 meeting American rapper Kanye West had collaborated with Nike before his partnership with Adidas. In October 2022, Adidas announced that it terminated its collaboration with West with immediate effect after the rapper made antisemitic remarks through various media outlets. Outside of the former Adidas collaboration, Yeezy is the name of Kanye's company Yeezy LLC and is not connected to Adidas. Yeezy influenced and inspired a multitude of other fashion brands. In 2020 Forbes described Yeezy's rise as "one of the great retail stories of the century". The first shoe model ("Boost 750") was released in February 2015. It offered sneakers in limited edition colorways, as well as shirts, jackets, track pants, socks, slides, lingerie and slippers. Adidas Yeezy (or just Yeezy) was a fashion collaboration between American rapper, designer, and entrepreneur Kanye West and German sportswear company Adidas.
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